Internet Marketing

It doesn't matter how impressive your website is if no one ever sees it. And even then, it can't just be anyone: whether you are selling something or just gathering information, you want qualified, relevant traffic drawn to your site.

Fox Wyndrum Associates devises Search Engine Marketing campaigns that leverage the primary components of online marketing - Search Engine Optimization, Pay-Per-Click Marketing, and Link Building - to help transform your online business reach.

Before beginning an SEM campaign, Fox Wyndrum Associates works with its clients to identify two key considerations: Who is your target visitor, and who are your online competitors? The objective is to ensure that your site will be listed where your targets will find it, and above - and with a more compelling message - than the competition.

Search Engine Optimization

Search engine ranking rules vary. Keyword combinations that vault your site to the top of the results list on Google may fall flat Yahoo. It is critical to address all of the factors that the top engines use for ranking to ensure that your site makes it to the top consistently. Fox Wyndrum Associates helps clients combine effective keyword selection, website content, and relevance with regular monitoring to maintain ongoing placement.

Pay-Per-Click Advertising and Campaign Optimization

Showing up at the top of search engine results is ideal, but it can be a difficult goal to achieve consistently, especially in popular or generic categories. With Pay-Per-Click (PPC) advertising, search engine listings can be "bought" by bidding on specific keyword combinations, with the advertiser charged for only when someone clicks on the advertiser's link. For many Internet-based businesses, PPC is the most significant expense in the operating budget. A well-executed campaign can be an extremely cost-effective way to drive highly-targeted customers to a website. On the other hand, the wrong keywords, unclear ad copy or mis-managed budgets can lead to disastrous results: hundreds or thousands of dollars in clicks wasted on the wrong prospects.

Fox Wyndrum Associates works with clients to find the right balance between placement and budget to maximize ROI. Our staff are experts in creating and rotating ad content to maximize click-through ratios, and take full advantage of campaign tools to ensure the best possible monitoring and ongoing management of advertising performance and costs.

External Link Building

Every Tom, Dick and Harry has a website these days, and the search engines know it. In their effort to offer users the most genuinely relevant search results, many search engines assess a site's credibility by its external links - links into the site from third parties. The "better" the external site, the more weight the search engine will use in its results rankings. And, of course, just having inbound links pointing to your websites can increase traffic significantly. Fox Wyndrum Associates finds opportunities for its clients to exploit link building, including industry listings, directories and complementary sites, that will most improve and enhance the overall search engine marketing strategy as well as enhance your search engine optimization.